Creativity plays a crucial role in seminars. It enables new solutions to be developed, ideas to be structured and different perspectives to be incorporated. However, innovative ideas do not always arise spontaneously. A structured approach can help to stimulate thought processes in a targeted manner.
Brainstorming methods offer an opportunity to systematically collect and develop ideas. Various techniques make it possible to work either openly and freely or with clear structures. Depending on the size of the group, objectives and seminar format, one method may be more suitable than another.
Table of contents
Table of contents
Classic Brainstorming – Basics and Implementation
Brainstorming is one of the best-known methods for generating ideas. It is used to collect unfiltered thoughts and thus develop new approaches to solutions. The central principle is to set a question and note down all ideas without evaluating them.
Procedure
- A moderator asks an open question.
- Participants name spontaneous ideas that are recorded in writing.
- Existing proposals may also be taken up and developed further.
- Only after the collection has been completed, it's evaluated and structured.
Strengths and Challenges
The method makes it possible to generate many different impulses in a short space of time. This can lead to new perspectives that might not have been considered without this technique. One challenge is that some group members act more cautiously and contribute fewer ideas. In addition, strong opinion leadership by individuals can dominate the discussion.
Tips for a Successful Application
- A clearly defined question directs the focus of the discussion.
- A time limit of 10 to 15 minutes prevents digressions.
- The moderator should ensure that all participants have their say.
- The ideas should be documented in a structured manner to facilitate subsequent evaluations.
Through targeted management, classic brainstorming can contribute to a productive collection of ideas in seminars.
Comparison of Alternative Brainstorming Methods
Classic brainstorming is not the right choice in every situation. Structured or visual methods can be used in a targeted manner to promote specific thought processes.
Brainwriting – Written Collection of Ideas
In this method, participants write down their ideas on cards or sheets of paper instead of expressing them verbally. The notes are then passed on so that other people can add to or modify them.
Possible Applications:
- If not everyone participates equally in verbal discussions.
- If many ideas are to be collected independently of each other.
- If it is to be ensured that all voices are heard.
6-3-5 Technique – Structured Further Development
This model is based on 6 people each developing 3 ideas, which are then added to in 5 steps. This process results in a total of 108 approaches.
Advantages:
- Combination of many thoughts in a short time.
- Further development of existing impulses.
- Promoting creative solutions through ideas that build on each other.
Mind Mapping – Visual Structuring of Thoughts
This method relies on a graphic representation. A central question or a main topic is noted in the middle of a sheet of paper or a digital canvas. From there, concepts and ideas branch out and are assigned thematically.
Particularly Suitable for:
- Seminars in which complex topics need to be structured.
- Groups that want to focus not only on spontaneous ideas, but also on contexts.
- Visualization of creative processes.
Each of these methods offers a different approach to brainstorming and can be chosen to suit the seminar objective.
Reverse Brainstorming – Solving Problems Creatively
Sometimes it helps to look at a problem from a different perspective in order to find new solutions. Reverse brainstorming reverses the classic approach: Instead of looking for solutions, targeted ways are devised to exacerbate the problem. By consciously thinking in negative scenarios, unconventional ideas often emerge that can later be turned into positive ones.
Step-by-Step Application of Reverse Brainstorming
- Reverse the problem: Instead of asking “How can we make our team more effective?”, the question is rephrased: “How can we make our team inefficient?”
- Collect negative ideas: All suggestions that reinforce the problem are noted without restriction.
- Reversal of the answers: Every problem mentioned is turned into the opposite and solutions are derived from this.
- Develop feasible measures: The positive approaches will be further substantiated in order to develop practical solutions.
Possible Applications in Seminars
- When a group is stuck and cannot find a new solution.
- When challenges need to be viewed from a different perspective.
- When the creative thought process is to be stimulated by deliberately provocative questions.
Advantages:
- Promotes unexpected food for thought
- Enables weak points to be identified at an early stage
- Helps to overcome creative blocks
Reverse brainstorming can be used in many seminar formats, especially when traditional methods do not deliver the desired results.
Choosing the Right Method for the Seminar
Each brainstorming technique has its own strengths. The choice of the appropriate method should be based on the objectives, the composition of the group and the time frame.
Important Criteria for Method Selection
- Aim of the seminar: Should a new concept be developed or an existing problem solved?
- Group size: Large groups tend to benefit more from structured methods such as brainwriting, while smaller teams can have more open discussions.
- Available time: Mind mapping and classic brainstorming can be implemented quickly, while the 6-3-5 technique requires more structure.
- Dynamics of the participants: Extroverted people feel more comfortable in verbal discussions, while written methods also actively involve more reserved participants.
Recommended Methods Depending on the Type of Seminar
- Finding creative ideas: Classic brainstorming or mind mapping
- Structured further development of proposals: Brainwriting or 6-3-5-method
- Finding solutions to difficult problems: Reverse brainstorming
- Visualization of complex topics: Mind mapping
Tips for Implementation
- Combine methods: A written collection can serve as the basis for a subsequent discussion.
- Clearly defined questions avoid digressions
- Results should be documented and integrated into the subsequent seminar work.
Choosing the right technology can have a significant impact on the course of a seminar and help to ensure that ideas are not only collected but also developed further.
Summary
In seminars, it is crucial to use a suitable method for generating ideas. Classic brainstorming is suitable for open discussions, while structured techniques such as brainwriting or the 6-3-5 method help to develop ideas systematically. Reverse brainstorming offers an alternative approach to look at challenges from new perspectives.
The Hotel & Conference Center Sempachersee offers ideal conditions for promoting creative thinking processes in seminars. Our flexible spaces make it possible to use different brainstorming methods in a targeted manner. Modern technical equipment, variable seating arrangements and a quiet environment create optimal conditions for productive work.
In addition, our gastronomy offers provide a pleasant seminar atmosphere, while various supporting programs offer a successful change of pace between intensive work phases. Whether creative workshops, strategy meetings or innovative project development – we support you in the planning and implementation of your event.
FAQ: Brainstorming Methods
Which brainstorming method is best suited for large groups?
Structured methods such as brainwriting or the 6-3-5 technique are particularly suitable. They allow all participants to actively contribute ideas without individuals dominating the discussion.
How can reticent people be integrated into the process?
Not everyone feels comfortable in open discussions. Written methods such as brainwriting or mind mapping offer a good alternative for capturing ideas without direct exchange in the group.
How long should a brainstorming session last?
A time limit of 10 to 15 minutes for collecting ideas helps to keep the creative process efficient. Longer discussions can lead to a decrease in the quality of the suggestions.
What is the most common mistake in brainstorming sessions?
The premature evaluation of ideas can inhibit the creative process. It is important to first collect all suggestions before analyzing and structuring them.
Why is the right seminar room important?
A pleasant environment with sufficient space and a quiet atmosphere helps participants to concentrate better. The Hotel & Conference Center Sempachersee offers optimal conditions for this with flexible room concepts and professional equipment.
